Approximately an hour and a half after being driven to my inspired "just let them pitch it" conclusion, which I described in a blog entry yesterday, I saw a presentation that went against my feeling that presenters in general are unwilling to make (or are discouraged, directly or indirectly, from making) a sales pitch, and confirmed my feeling that an outright sales pitch would serve the presentation better.
At yesterday's 4:45 session "Server 2008 and IIS7 - New Hosting Opportunities with Microsoft Hosting," Microsoft Deutschland's Web platform architect evangelist Bernhard Frank took the opportunity to deliver a pretty unfettered sales pitch.
Granted, he had the built-in advantage of being scheduled to deliver a session on the features of a piece of software that is generally of interest to Web hosting providers, which sort of fundamentally made the "infomercial" feel more like information and less like a commercial. But an even more fundamental fact of the situation was the simple fact that it was a good presentation.
That is, it was interesting and engaging throughout. And I believe that a lot of that had to do with Mr. Frank apparently not feeling like he was under any pressure to carefully soften the message with a lot of possibly-irrelevant contextualizing. What we got instead was an unapologetically straightforward look at the features and functions of Microsoft's new products. No harm done.
There was a bit of PowerPoint, which I suppose is pretty inescapable as far as seminars go, but he cut that off at one point to project his laptop on to the big screen as he logged into a remote server and updated a website to include a FastCGI module by changing config files, and apply an application to a live site.
And the presentation concluded with a video showing how Mambo could be set up on a remote Windows server in about seven minutes, using the advanced Windows hosting package, in a process that did away with a lot of time-consuming troubleshooting and many pages of documentation-reading.
Maybe this is no real revelation, but I couldn't help but feel impressed with the degree to which we'd actually been provided practical information. Then again, maybe that's an indictment of typical boring tradeshow fare. I think I'll hold off on making a sweeping generalization either way this time.
And yes, I realize that the intricate workings of the newest Microsoft applications is not interesting information to everybody. But as I mentioned in the other post, the name ought to be enough to steer the profoundly uninterested in the direction of a different session.
