Our role in the world is to shift consumption patterns of industrial paper consumers so that their purchases do not destroy ancient and endangered forests such as Canada's Boreal, temperate rainforests and the tropical forests. We work with companies to shift the demand for paper products to sustainable options. And if those options do not currently exist we work collaboratively with major paper purchasers and throughout the supply chain to create the demand that brings alternatives into existence.
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Tags: sustainability, ancient trees, honour roll
